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As a word of caution though, if you have really big audiences, it can be very problematic to just let anyone speak on a microphone for a variety of reasons. I like having some sort of vetting of questions before letting anyone grab the metaphorical mic and address the crowd. Instead, you should keep in mind the best interests of the entire group. We’re all very familiar with people who get up and ask questions where it’s clear they’re just doing it to show off or to hear themselves talk.
The benefits of hosting a webinar vs. an in-person event
Ideally, when you announce an upcoming event, you must ensure you go through with it. However, some situations can make cancellation a much better option. In this position, you must address the problem in a way that assures your audience that you have their best interests in mind. Using the survey and poll features of your chosen webinar tool will give you deeper insights into the demographic of your attendees, their current pain points and business goals. Besides presenting mere facts during your online session, storytelling makes it easier for our brains to store data for later retrieval.
Tech video before conference to help people get familiar with the platform
In that case, that attempted interactive activity is probably not appropriate. It’s much easier to put people into groups and have them discuss or share. Getting people to participate keeps them from drifting off into other work like email or texting, and really values the people in the room as well as their expertise. We could write an entire book on how and where breakouts could or should be used in conference sessions or interactive webinars. The bottom line is that the typical model of someone doing 30 to 60 minutes with a slideshow presentation will not usually beat people getting to talk and meet with each other on a topic that they care about. Before you start planning your webinar or online event, you need to have a clear idea of who your target audience is and what they want to learn from you.
Conduct Live and Automated Webinars with WebinarPress
Webinars are best delivered in a conversational manner, and sparking a discussion between yourself and your audience will help build a bond that deepens your connection with your audience. Let your attendees know how to participate in the giveaway at the beginning of the webinar and when winners will be announced. This way, you can encourage them to stick around until the end. Like any entrepreneur, it is understandable that you want to fulfill every promise you make to clientele.
As the host, it’s your job to ensure you gain the audience's trust and respect. Make them feel as though they are part of an exclusive club by speaking to them in real terms. Using conversational language and being friendly are all a part of the job here.
Delivering Engaging Live Virtual Training UNSSC - United Nations System Staff College
Delivering Engaging Live Virtual Training UNSSC.
Posted: Tue, 07 Nov 2023 01:58:22 GMT [source]
Deliver your webinar or online event
Product demonstrations, Q&A sessions, and panelist discussions are great ways to impart weighty content while encouraging your audience to stay attentive throughout. Forming genuine and authentic connections with your audience will grow your brand more effectively than any other marketing strategy. Engagement marketing focuses on personalizing email campaigns, targeting your audience with polls, surveys, and feedback questions, and providing a valuable webinar experience for every audience member. For example, you can ask them to interact with your brand's social media accounts, participate in polls, or answer questions. And in exchange, you can offer extended product trials, price discounts, and freebies like branded merch or e-books and whitepapers. Regardless of your background or experience, the best webinars are the ones that prioritize audience engagement from the beginning to the end.
Coach your presenters to react to attendee chatbox questions in real-time. While we don’t want the presenters to stop mid-sentence just to answer an attendee question, there should be natural pauses and breaks built into the webinar. These breaks will allow the host to jump in and ask the presenters to respond to relevant questions.
Focus on Creating Engaging and Informational Content
” These questions will leave room for you to know some guests and get a conversation going. As you request attendees to submit any and all questions they have, set aside 15 minutes once your presentation is done to answer those questions. This way, questions can be answered live as the audience watches. Allow them to give their feedback by sending messages or have them use a custom hashtag on social media to see what they think.
Identify problem points in your webinar experience, then incorporate some or all of these 10 easy steps into your creation process to improve them and add greater value to your presentations. As mentioned above, you have only 60 minutes (or less) to impress your audience and share your message. Dead air or a few dull moments can drive attendees away, so use polls and surveys to break up the monotony and boost webinar engagement. Depending on the time you have or how many questions you receive, you can then hold a quick interactive Q&A with your audience, giving individual members the spotlight or sharing your screen with them.
This list of engagement strategies is meant to help event planners, moderators and speakers make webinars more interactive. It’s a combination of online presentation formats and strategies to use when thinking about how to create a webinar presentation. Each of these engaging webinar best practices is listed along with some of my own additional commentary about how to make for more interactive webinars.
Why do audiences love critiques and why should you offer this interactive feature as part of your webinars? Because your audience trusts your judgment and expertise, and you position yourself as an industry leader when you offer healthy and positive advice. Boost audience retention by creating webinar surveys to hand out during your live event. Attendees can upvote certain suggestions and polls and even submit their answers publicly.
And hopefully managed to build a connection with them along the way. You need a reliable webinar platform, a strong Internet connection, and a laptop or desktop capable of handling your audio and visual requirements. Your chosen platform should also walk you through the webinar creation process. This isn’t the time to toss a cheesy sales script at your audience. Engage them with compelling invitations that clearly state what your webinar will be about, what they’ll get out of the experience, and what they need to do next to register and attend. Add another fun and creative part to your webinar by distributing any kind of puzzle to your audience.
Webex Production Services Team (PDF download here) offers that extra insurance for a presenter that is so often overlooked. The skilled Webex professionals provide a variety of support levels to fit your meeting and webinar needs. You’ll have support from start to finish to ensure a smooth delivery of your webinar. With Webex Webinars, you can easily create highly engaging virtual presentations. It comes with both the latest front-end features and integrations you need to keep your webinars engaging plus all the backend security and technical prowess of the Cisco technology ecosystem. Webinars offer a practical solution for new business owners and entrepreneurs looking to learn a lot in a short time.
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